E-Commerce Insights
Practical perspective on pricing, strategy, operations, and analytics for e-commerce leaders, from Skyline Growth Advisors.
What does your returns policy say about your brand?
Returns can be expensive. So can a no-returns policy. A balanced returns policy can reduce online purchase anxiety and protect profitability.
Are you stuck with cost-plus pricing?
Cost tells you whether you can profitably sell a product. It shouldn’t tell you what to charge for your product. Where are you on the pricing journey?
Free shipping is not free
Free shipping has never been free. Customers pay for shipping explicitly or built into the price. How you position shipping should reflect your strategy.
Your prices end in the same number
Most retailers end prices in 9 out of habit, not strategy. The research is mixed, so your strategy should drive price ending decisions